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Thursday, September 9, 2010

'Open Door Campaign' Will aid attach Network Marketing




Network Marketing is suffering from an identity crisis. What started in principle as an astounding opportunity for countless people trying to build a better life for themselves, has been bent and corrupted by many of the companies that helped found the industry in the first status. As technology has evolved it has opened up a communication network unparalleled in our history. The result has led to a split among network marketing companies, who conception this either as a threat or as an opportunity for the industry. Many have resorted to legally binding 'no compete' clauses which effectively fill their distributors hostage. Other companies behold the need to grant distributors accurate independence in order to restore the principles the industry was founded upon.



If you have been exposed to network marketing, you will know that one of the fundamental arguments is that it is paid-word-of-mouth advertising, also known as referral marketing. The most current example is telling your friend about the latest immense movie you have seen, and recommending they examine it themselves. Network marketing is simply rewarding you by paying you for your recommendation. This sounds huge in principle, but what if you were only free to assert your friends about one movie for the rest of your life? How mighty weight would your recommendation contain then? Your friends would never ask you if you have seen any noble movies lately, because they would know you could only reveal them about how expansive 'E.T.' is.



This is essentially what has happened to the network marketing industry. Distributors have been forced to stick with the same recommendation for years, and many of them are left wondering what they conception was so enormous about the company in the first set. Since they are not free to gather another company that accurately reflects their tastes, they halt in disgust, now free to teach EVERYONE about how disappointed they are. This massive failure rate and negative word-of-mouth has damaged the industry almost beyond repair.



Most companies have some version of a 'no-compete' clause in their Policies and Procedures. It forbids the distributors from joining up with a competitor. The definition of 'competitor' will vary from one company to the next. For some, it's a company with a similar product line, such as nutritional products. For others, it's any other network marketing company. Even if a distributor quits working for a particular company, this clause could legally restrict them from joining another one long after they have parted ways. This kind of captivity has led to a massive failure rate and a right image dilemma for the industry as a whole.



Fortunately, times are changing. Some companies have recognized the need to grant distributors the freedom to near and go as they please. This kind of flexibility speaks volumes for the companies that assist it. It shows a confidence in what they have to offer, and an belief that you can't please all of the people all of the time. Those that resolve to stop with a company do so of their beget free will, which is a proper testament to the recommendation they give to others. Going relieve to the example above, if your friends know that you are free to notify them about any movie you want, but you serene rave about 'E.T.', well that movie must be really special, and your friends are noteworthy more suited to go discover it if they haven't already.



Mona Vie is a company that understands this very well. Dallin Larsen, the CEO of Mona Vie, has instituted 'The initiate Door Campaign'. It calls for an demolish to restrictive 'no-compete' clauses, and urges other network marketing companies to join the revolution. By recognizing the shift in the marketplace, Mona Vie is positioning itself as one of the premier network marketing companies of the 21st century. They understand that when people are evaluating a business opportunity, they would rather affiliate themselves with a company that others are joining and staying with by their have choice, rather than one which people are forced to pause with.



This transition won't win space overnight, and it is clear to meet with grand resistance from the site quo. You can expose your encourage of this movement by carefully reading the Policies and Procedures for whatever company you are considering, or already a section of. If there is a restrictive 'no-compete' clause, challenge the executives to do away with it. As more voices are raised in notify, the industry will be forced to reply and evolve.

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