Social networking-can assist your company going?

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Twitter. Facebook. YouTube. If I said these words to you years ago you would have looked at me like I was crazy! The aforementioned are websites used to fuel the social networking phenomenon. In case you are not aware of how social networking sites function, people use these sites to form associations with others that share the same personal or professional interests. Millions of people are using these sites to keep in touch with their families and friends.

Now companies are jumping on the bandwagon and incorporating social networking sites into their marketing campaigns. Although, social networking is relatively new, it is gaining status as a new way for companies to effectively market their products and services because of the following:  


  Interactive
  Cost effective
  Ability to market 24/7

Interactive

The main purpose of a marketing campaign is to promote your product or service to your target market. What better way to reach your target market than on their own turf? Years ago the typical marketing campaign would have consisted of direct mail, print advertising, and if you could afford it TV or radio ads. One thing all of the aforementioned mediums fail to do is to encourage participation.

Social networking sites enable you to instantaneously connect with your target market and receive feedback regarding your product and service. Regardless of what social networking site your company decides to join, all of them will enable you to foster a closer relationship with your customers-the degree in which this is accomplished rests solely upon your company. Consumers are already doing what they intended to do on these-connect with family and friends-you (companies) are the new kid on the block so it is up to you how you want others to perceive your brand.

An organization's objectives for how to incorporate social networking into their marketing campaigns often differ.   For example, Beth Bridges, Membership Director of Clovis Chamber of Commerce states that, "Our objective in using social networking is to create a trusted community and to increase awareness of their events within the community. We also use social networking sites to have more personal interaction with members who we might not see at regular networking activities and reach more of the younger business owners in the community who are using social media much more extensively to promote themselves and their businesses." 

It is a safe bet that the majority of companies that are new to social networking may be tempted to mention their product every five minutes on these sites-it is in your best interest not to do so. I realize that many organizations's main objective for using social networking sites is to promote their product. I am not telling you to abandon your objective-just alter the method in how you choose to do so.

People use products and services for different reasons and you will never know any of them if you do not take the time to foster a relationship with your target market. Many have been conditioned into thinking that companies could care less about their customers so it is up to your company to prove them wrong. Those who successfully do will reap the benefit of loyal customers. These customers will then share your product or service with their family and friends. It is more effective if you let your target market promote your product for you.

Word of mouth continues to be an important factor in whether consumers and businesses purchase a product or service. Many people consult with family and friends before purchasing a product or service they have never used. People are always asking others for advice on products and services on Twitter. Not too long ago, I went on Twitter to get feedback on software I was considering purchasing and got a response within seconds. This person not only commented about the software I was considering purchasing but recommended alternative software that was cheaper and more robust. Everyone desires to feel confident about the purchases that they make and although they may conduct some research of a product or service (i.e. Consumer Reports) it does not carry as much weight as family or friends.

Cultivating a relationship will enable you to stay ahead of the competition-provided you are listening to your target market. Social networking sites allow you the ability to gauge if you are effectively promoting your product or service to your target market. Based upon conversations in the forums you have the ability to find out what needs are not being met and create a service to meet that need. Social networking enables you to discover opportunities.

For example, you own a coffee shop near a college campus and have established an account on a social networking site. Students are complaining about not having a place to study during final exams and how they love your coffee because it not only tastes great, but helps them stay awake. How could you use this information? A savvy marketer would find out when final exams take place and expand their hours in order to meet the needs of their customers. It is a win-win situation for all involved. The students have a place to study while drinking your excellent coffee and you have the opportunity to increase your profits while further developing your customers' loyalty to your coffee shop. This opportunity was brought to you by social networking. If your company had not taken the time to interact with your target market using social networking sites your company would have missed out on a golden opportunity to fulfill a need not being met by other coffee shops.

Armed with the knowledge of who you are trying to target, you will be able to determine which of the most popular social networking sites your target market will be found chatting with their family and friends. Although all social networking sites enable you to be interactive, the degree to which you are able to do so is based upon the application you choose. Some of the most popular sites companies are using to advertise their product are as follows:

-Twitter: This is an online micro blog website that integrates with your computer, cell phone and other online social networking sites. Twitter simply asks you, "What are you doing?" You are able to share your thoughts (also known as "tweets") provided they are under 140 character restriction. People can choose to "follow" you based upon your tweets.

-Facebook: This website allows users to create customized profiles sharing information, photos, videos etc. and has applications that are designed specifically to their site. Facebook users can see only the profiles of confirmed friends and the people in their networks. Friends can look at each others pages and comment on their "wall" (this is a spot where comments can be viewed by others.

-MySpace: This website allows you to stay in touch with friends and meet new people. You have the ability to add new friends based upon the information posted on your space.

-YouTube: A popular site that allows users to upload and store videos to be shared for private or public viewing.

-Brazen Careerist: An online site comprised of Generation-Y (ages18 to 30) that displays blogs written by the community that generates thought provoking discussions.

All of the aforementioned sites will enable you to interact with your target market. Some companies make the mistake of becoming apart of as many social networking sites as possible. As with all things in life-quality will always win out over quantity. Meaning, it is better to invest your time building your relationship with your target market on fewer social networking sites if it means that you are able to truly listen to what is being said and share your industry expertise with those on the site. Joining numerous social networking communities and contributing nothing to them will leave people with the impression that your only there to promote your name and could care less about getting to know them-an impression no business can afford to leave.

Cost effective

Companies are always looking to save money and often zero in on marketing expenses (which is the wrong move to make, but that's another article!). Social networking can be implemented into your organization's marketing campaign because it is free. There is absolutely no reason why companies should not be incorporating social networking into their campaigns. The only investment required from companies is their time. After all if you are not willing to learn more about your target market and how using your product or service benefits them-then why should they (your target market) buy your brand?

Social networking sites save time and are cost effective for both companies and their customers. Companies can use social networking sites to gain instantaneous feedback regarding product launches. You can gauge the success of your launch based upon the comments you see shared online. Some companies are even starting to handle their customer complaints on social networking sites. This is a great medium to handle your complaints. People want their issues resolved accurately and quickly-what better way to do so than on their terms? Your customers are more at ease because they are doing something they already enjoy networking with those who share similar interests, family, friends, etc. It is more expensive for companies to attract customers than to retain them, so it is imperative that companies maintain a delicate balance.

Twitter is one of the most popular social networking sites for businesses. Zappos, the world's largest online shoe retailer, is an excellent example of how companies should use social networking sites. Zappos is constantly being recognized for providing quality customer service. Tony Hsieh, CEO of Zappos, along with his employees use Twitter to interact with customers, handle service issues and monitoring comments being made about their company. Comcast and Dell also have customer service people on Twitter who search for and address complaints online. Companies are always searching for fast, accurate, and cost effective methods used to monitor their brand and social networking sites enable you to accomplish these goals.

Ability to market 24/7

In today's fast paced world there are many people who do not log online during "normal" business hours. In fact, many times people log on these sites during unconventional business hours to connect with family and friends (i.e. friends and family overseas). Social networking sites enable you to continuously market your product or service even when you are not online. The time you have spent in cultivating your relationship with your target market will be evident. Companies who have built great relationships with their customers can rest assure that their customers will continue to "spread the word" about your product or service when your not online.

The aforementioned reasons demonstrate why social networking is an effective marketing technique. Some companies feel that social networking is even more effective than "traditional" marketing techniques (i.e. print advertising, direct mail, etc.).  Holly Homer, Founder and Editor of BurbMom.net which is a website for moms in the North Dallas/Fort Worth area rely solely on social networking sites. "We started out with an advertising budget of zero.  I wanted to see how far we could get by just doing free things. Our website has been online for 3 months and last month we had over 4800 hits-over 60% of those were local.  One hundred local moms have joined our online social network.  We have not spent a dime on advertising. I really don't think we could have accomplished this much in this short of time through traditional advertising with money."

Bridges said, "Social networking is absolutely more effective in reaching people who are using social media than the traditional tools-they are going to pay more attention to a message, email, or posting from you if you have established a relationship with them. By following you (or linking to you, joining your group, etc.) they are asking you to keep them informed, unlike a random postcard mailing or newspaper ad."

Companies cannot afford to dismiss social networking just because it is a relatively new marketing technique. Companies that do not engage in social networking are missing out on opportunities to interact with their customers while simultaneously saving money. Social networking requires your organization's time and energy to cultivate relationships with your target market that will go along way in fostering loyalty to your brand. In today's economy, social networking is the one investment you can expect to see a return.

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Why most financial professionals just don't get it when it comes to social networking

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Four Key Reasons Most Financial Professionals Don't "Get It" When It Comes To Social Networking

Most of the Financial Professionals I have talked to seem to be saying the same thing: "I really don't get this social networking thing". Well if you don't get it, my strong suggestion is...YOU BETTER GET IT!

Why? Because there are two things we know to be true:

1. PEOPLE TALK

2. WE KNOW EXACTLY WHERE THEY ARE TALKING THESE DAYS

All you have to do is take a look at these eye-opening growth statistics and you can clearly see why this new opportunity for your business simply cannot be overlooked or ignored:

Facebook has over 300 Million users, and about 600,000 join every day

50% of Facebook users are online every single day
The two fastest growing segments are people ages 35 to 55 and women ages 50 and older

LinkedIn, MySpace, and Twitter have over 150 Million users
Twitter's growth rate is currently over 750%

IT JUST MAKES SENSE:

If you take a look at the business relationships you treasure the most, they mainly consist of your family, friends, loved ones, co-workers and many other people who directly or indirectly support the growth of your business. The truth is that one of the key ingredients to a successful business is the ability to build and maintain high-quality, meaningful, and credible relationships with their clients and within their community. I'm sure this sounds familiar, because THIS IS THE ESSENCE OF SOCIAL NETWORKING!

WHAT'S IN IT FOR YOU AND YOUR BUSINESS?

If used properly, social networking becomes an excellent supplemental marketing strategy, serving as the perfect complement to your existing business plan. The reason why is because it is an extremely low-cost way to expose yourself and your business to the most popular places on the Internet, which directly connects you to the various communities, organizations, and groups that you care about.

From what I can conclude, there are essentially five key benefits:

1. Increase your business exposure and visibility

2. Improve your reputation and credibility

3. Increase brand identity and recognition

4. Enhance awareness of your products or services

5. Provide the opportunity to build a network of people and see this network exponentially growth...because PEOPLE TALK are constantly hearing from and talking about YOU

NOW FOR THE BAD NEWS:

Many studies, including ones in which I have personally conducted, prove that most financial professionals simply don't have what they need to be truly successful in Social Networking, and I have broken all of these details that should hopefully help each of us:

FOUR KEY REASONS MOST FINANCIAL PROFESSIONALS MAY NEVER REALLY "GET IT"

1. DESIRE:

Most financial professionals enjoy doing key things in their spare time that they are passionate about, such as their careers, hobbies, family, faith, sports, traveling, or whatever makes them genuinely happy.
Surveys show that Social Networking is at the bottom of this list of passions.
Most professionals today lack the time, skills, and most importantly, the inclination (or that "burning desire") to build, cultivate, and maintain a successful social network...particularly on an ongoing basis. In other words, this is not something most financial professionals "choose to do", but rather they feel like the "have to do it".
Every Social Network expert will tell you that success is largely driven in social networking through your ability to constantly offer new, valuable, and useful information and ideas. In fact, this is by far, their biggest challenge in working with their clients, since most don't have enough content and materials to continuously educate your social networks.
The reality is that most financial professionals are not gifted or skilled writers or editors, not only for their own industry, but particularly in designing pieces that fit well within the guidelines and purposes of social networks
Also, most financial professionals are not familiar with exactly what to write about, what topics to write about, how often to write about new topics, and how often to submit this information to these networks.
2. TECHNOLOGY:

Studies prove that most professionals who are 40 years old or older are at a big disadvantage, mainly because we didn't grow up in the "computer era". Therefore, we were never afforded the luxury of growing up in their early years to capitalize on the advent of the Internet and the every-growing capabilities of computers and technology.
The reason this makes this particularly challenging for most financial professionals is because most social experts will tell you Social Networking requires at least 10-15 hours of work each week, along with the aforementioned high level of computer and Internet skills.
Purchasing and maintaining all of this technology and computer equipment can be very expensive, as it almost always includes things like training, software, security, database backup, tech support, etc.
There is a never-ending need and requirement to ensure you are constantly staying updated on the newest and most innovative state-of-the-art technologies, which can also add to additional time, expenses, and training.
These social networks are growing exponentially in size and complexity. In fact, today there are over 70 Social Networking websites. This poses two big challenges:
1. It makes it much more difficult to keep up with all of the latest technologies associated with each social network, like blogging, tweeting, uploading, scanning, managing databases, navigating software, keyword tagging, search engine optimization, filtering spam and viruses, and much more.

2. It becomes vitally important that you know which of these Social Networks are worthwhile for you and your business, and which ones are not a good fit. This is an extremely important, and yet often overlooked, point about the number of social networks you belong to.


Many financial professional think they need to be involved in "as many of these networks as possible so they can get the most exposure" when it fact, the reality is the most important focus should be on the quality of these social networks...and NOT the quantity"!
3. INTEGRATION:

If you can believe this, even though most of us have heard of Facebook, Twitter, LinkedIn, and maybe a few others, there are approximately 70 different Social Networking websites today...and growing by leaps and bounds!
The good news is that this has brought about many new strategies and cutting-edge technologies that are specifically designed to help integrate and coordinate these social networks...which essentially allows them all to be able to "talk to each other", and share information. This is being made available because it helps to minimize your efforts to send a message out to multiple networks, and also attempts to eliminate mass-duplication of content.
The bad news is that, with the exception of a tiny minority, most financial professionals are simply not interested (or capable) of investing the time, training, resources, to keep pace with all these new tools.
The other harsh reality is that most financial professionals simply don't have the time, desire, and/or the quick and easy access to keep up with all of these new tools that can help them coordinate their efforts among this wide range of social networks.
One thing we know for sure is that one of the most critical ingredients to Social Networking success is making sure each of your multiple networks are working in harmony together, saying the same message at the same time. Given the current and future levels of growth in these networks and technology, this dramatically decreases the probability that financial professionals are likely to create the best possible results from these social networks unless they are all simultaneously working together.
4. TIME

The truth is Financial Professionals are not any different from other professionals. They too have a huge struggle to find that "perfect" balance between their everyday life events such as their career, marriage, friends, social events, kids and their multiple events, health and fitness, hobbies, sports, email, etc.
Today's difficult economic environment has clearly played a big factor in making it even more challenging for Financial Professionals to find that "proper" balance in our lives between family, work, and other "life events". These restrictions even further limit our ability to set aside a few hours each day to work on these social networks.
The harsh reality is that Social Networking requires a serious and dedicated effort and many hours of your personal time every day as a result of these sophisticated networks, technologies, and constant communication with a large number of changing people.
Among some of the extremely time-consuming Social Networking tasks are: regularly writing emails/blogs/tweets/updates, constantly creating target marketing campaigns, joining a large number of groups and networks, contributing regular and valuable information to these groups and networks, learning how to adapt to unique groups of people, regularly researching and provide new and current content, closely monitoring and managing an increasing group of friends or followers, working in harmony with the many different social networks, keeping up-to-date with the newest and most innovative technologies, etc.
IS EVERY FINANCIAL PROFESSIONAL DOOMED FOR SOCIAL NETWORKING FAILURE?

Of course not! However, unless you are one of the rare few financial professionals with an extensive background in technology, a vast array, access, and the ability to keep updated with the newest and most innovative technology tools and resources, an extensive understanding of all these 70+ social networks, and which one is right for you, a large amount of free time, and a burning passion to become a social networking expert, your best bet is to choose one of two routes:

1. Set your expectations low, work at often as you can, and just have fun.

2. An alternative is to seek the help of the wide array of social networking companies who can help do the large majority of this for you. This frees up much of your time, gives you the ability to maximize your results and efficiencies, and can also dramatically expand your social network and business opportunities.

MY PERSONAL SOCIAL NETWORKING STORY:

I decided to take advantage of the second option above. I hired a professional company who does this for a small monthly fee. Like many of you, I am busy and cheap, so my focus was on paying a small monthly cost, having NO long-term commitment, and having almost all of the work done for me. And so far, I have been extremely pleased with the professional support and progress I have made!

Granted I've only been doing this for about two months now, but if you look at the number of connections I have made, the people I have been introduced to or connected with, and the people that have contacted me, it is truly amazing. Other benefits include joining multiple networks of people and groups, "branding" my name/firm/products/services, and also developing partnerships and relationships that are extremely valuable.

HOW DID I FIND THE "RIGHT" PROFESSIONAL HELP?

I performed extensive research on what types of professional Social Networking Companies are out there today, and who are among the industry leaders. I looked at everything including cost, contractual commitments, what would be required on my part, and what could I expect. I finally chose a company when I saw an impressive interview with their President on Fox News who worked as a Business Coach and Social Media Specialist for major celebrities and corporations for over 25 years..

I strongly suggest if you decide to seek professional help that, like I was, you do some extensive research on your own. With the geometric growth potentials that lie ahead in this great new business opportunity, this is an extremely important decision. Or, in an effort to save you valuable time, I am happy to provide each of you the findings of my results, the company I am currently using, as well as several companies I would also suggest you look into, and which I feel comfortable recommending. So by all means, please don't hesitate to call or email me if I can help in any way.

I hope I was able to help you see why most Financial Professionals not only "don't get it", but even if they think they do, it is very unlikely they are "getting the most out of it". And if you go back and reread everything I talked about above, it should be very easy to understand why most financial professionals are simply not cut out for this kind of stuff...for a wide variety of reasons.

I can honestly tell you that for me personally, this whole Social Networking world has opened my eyes to a new way of growing my business that has extended far beyond my wildest dreams. And the truth is, just a few months ago I really "didn't get it" at all.

So the morale of the story is this; most financial professionals are just like me. They don't really "get" how social networking TRULY works, they probably never will, and their best bet is to work with a professional. As the saying goes, you get what you pay for.

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Networking-how effective are you?

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Let's face it, you are not necessarily going to find your next job via a headhunter or in the newspaper (though I am not saying that it never happens this way, it is just more difficult to do so).  The best jobs are often not advertised.  Most likely, you are going to find your next opportunity via a network you have created - a network of friends, colleagues, and acquaintances - who have access to companies and know about opportunities that you couldn't find out about any other way.  Or, if you did find out about an opportunity through a newspaper want ad - you likely have a better chance of getting noticed among the many resumes received when you are introduced through a network connection.  However, networks can help in ways other than helping you find a new job.  Your network can be a sounding board to help you solve a particularly difficult problem. They can help you further develop an idea or concept you have and can assist you in understanding market trends and help keep you updated on current business topics.

(Social) Networking Tools and Groups

There are some great tools available for social networking.  One popular tool is LinkedIn.  LinkedIn is a great way to keep in touch with individuals you have worked with before or know from college.  It is also a valuable method for sharing your expertise and knowledge in discussion groups and/or responding to questions from others on LinkedIn ("Answers").  LinkedIn enables you to expand your network and meet others by asking for introductions from your current connections to others to which they are connected.

Twitter is another tool for networking.  Through Twitter you can share information with others and learn from them.  With Twitter you don't need to have a prior relationship or know someone in order to follow them.   This enables you to reach individuals you may not otherwise ever have the opportunity to reach.  Specific topics of interest on Twitter, such as #projectmanager or #leadership, enable you to connect globally with others who share your specific interests. 

There are other groups you can likely find to participate in with like-minded people.  For example, I belong to the Employee Engagement Network. This is a global group of individuals who are interested in and involved in employee engagement.   Another group I belong to is Business Exchange. BusinessWeek's Business Exchange allows users to create business-focused topics and share information with other business-focused users who are interested in the same topics.

I'm sure you know of other networking tools and/or groups that you have found of value - please share in the Comments field below.

Networking Events and Conferences

Attending networking events is another way to meet others.  You can find professional networking events in nearly every city.  These events are sometimes focused on a specific topic or group such as for marketing specialists or individuals who are unemployed and job searching.  In addition, conferences offer the opportunity for building your network also.  For example, PMI® Global Congress is a great conference to attend to network with other project managers and increase your skills and knowledge around project management-focused topics. Most conferences provide networking sessions during lunch or in the evenings - another great way to meet others, make connections and share information!

Networking isn't Easy! It's Work!

Networking does not come easy to many people - you have to work at it.  You can't just expect someone who you met once to recommend you for an opportunity or to share information with you unless you work on maintaining and building the relationship with that person.  The ability to nurture relationships is a key component of building and maintaining an effective network.  Also key is remembering that networking is bi-directional.   Your network is just not a group of people who are there to help you find your next opportunity or introduce you to someone who may have a job for you.  Basically, they are not there only for when you need them. These are individuals you need to be actively interested in and involved with - people you want to keep in touch with and share information with. You need to devote time to your network on a regular basis.  Bottom line - don't just contact your network when you are in desperate need for help.  Keep in touch with them regularly and be interested in what they have going on themselves - not just what they can do for you.

For example, let's assume that someone in your network is interested in coaching others.  Maybe you just came across an article on the benefits of hiring coaches.  Why not share this article with that individual?  Include a short note that the individual may find the attached article of interest.  Ask them how they are doing in finding coaching opportunities.  Maybe someone else in your network is already a coach - connect these two individuals.  They have a lot in common!  Or maybe someone in your network just moved to a new position in their company or took a new job - send them a note to congratulate them on their new opportunity.   I regularly share white papers, articles, and interesting books I have read with my network. 

Broaden your network. Don't just network with others in your specific industry.  Networking outside your specific job function or your specific industry is a more creative approach and helps you to gain a broader perspective on the opportunities available and on business in general.  What you learn from others in your network can help you grow professionally and personally. 

Ask for help in building your network.  Your network members can introduce you to others.  For example, if you are interested in understanding more about the manufacturing industry, ask individuals in your current network if they have any connections in that specific industry.  Ask them to make an introduction for you.  Similarly, if someone in your network mentions that they are interested in a specific industry or company, and you have a contact in that area - offer to make an introduction.  By sharing your resources, you become a valuable partner in the network and help you broaden your network.   

What are your networking stories - the good, the bad and the ugly?

What has worked for you?

How has a network helped you develop professionally?

Resources - Harvard Business Review Articles on Networking

The following can be found online at: http://hbr.harvardbusiness.org/.

Harvard Business Review, 2008: Start Networking Right Away (Even If You Hate It)

Harvard Business Review, 2006: How Leaders Create and Use Networks

Harvard Business Review, 2005: How To Build Your Network

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Network events are a waste of time

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...UNLESS you have learned the collaborative etiquette of networking!

Hmmm. Got your attention didn't I? I suppose all networking is good, however, what brings the most productive long-term benefit to both parties is the manner in which the relationship is built.

What is the collaborative etiquette of networking?

Collaborative, n.

1. The act of working together; united labor.

2. To work together, especially in a joint intellectual effort.

Etiquette, n.

1. The practices and forms prescribed by social convention or by authority.

2. The customs or rules governing behavior regarded as correct or acceptable in social or official life

So, collaborative etiquette is: The act of working together within the practice of mutually beneficial social convention. Put another way, it is networking in a way that subscribes to the idea that networking is about using your creative talents to help others achieve their goals as you cultivate a network of people strategically positioned to support you in your goals... expecting nothing in return. Collaborative etiquette is the lubrication that makes things run smoothly. Without it, you may permanently alienate others.

And yet another way... it's practicing the "Go Giver" mentality not the "give to get" mentality. In other words, the "give to get" mentality is giving with an expectation of receiving something from the person you gave to. Not good. This is a set-up for disappointment because that is not the way it usually works. When you give it "always" comes back to you but not always from the person you contributed to.

Keep your expectations in check. Remember, unfulfilled expectations always cause problems. If you don't get what you expect, you get disappointed. Disappointment leads to resentment, frustration and upsets. Having expectations is a luxury you cannot afford in networking.

I am disgusted with the "meet" market mass hysteria that seems to follow very large networking events. And... nothing irritates me more than having a "Networking Nancy" or a "Networking Ned" shove a business card in hand and say, "What do you do?" and before I can answer, they interrupt with their unsolicited pitch without waiting to see if I care. Like they care? It doesn't feel like it. Like I care? Hardly. No one cares about your opportunity until they know how much you care.

Hysteria, n.

1. Behavior exhibiting excessive or uncontrollable emotion, such as fear or panic.

Fear or panic, eh? Seems to me to fit the profile of a networking newbie or someone who flat doesn't understand the collaborative etiquette of networking. The fear may come from their concern about business not being so good or that they feel they must work really hard to meet as many people as they can to help them or they will fail. They don't know that in networking we are there to stir up a collaborative relationship where we truly help each other.

Building trust comes way before giving a sales spiel.

Collaboration is the key to increased networking efficiency. Did you get that? Collaboration! That means to work together! Collaboration is a recursive process where two or more people or organizations work together toward common goals. There is another key... working together!

IMPORTANT: Networking is about helping each other. It is a two-way street!

Before me stands someone who is desperate to get business - coming from fear - rather than take the time it takes to develop a long-lasting relationship.

Desperate, n.

1. One desperate or hopeless.

Another irritant is having an MLMer (multi-level or network marketer) try to recruit me into their fold without telling me hardly anything about their scheme where I can make $20,000 a month. It seems to me that it should be this way: help someone understand and like the product by being a user of the product and much later... introduce them to a way that they might make a few extra dollars in their spare time. I know how it works because at one point in my life I was a very successful MLMer. Networking events are not about recruiting. If you are someone who does this, you will soon get a reputation as a networking pest and your networking opportunities will soon evaporate.

Sometimes I want to scream, "Stop trying to sell me. I don't even know you and you certainly have no clue about what my motivation is for being here!"

My friend, Jim Rohn once said, "The more you know, the less you need to say." Sometimes is is wise to just keep your mouth shut and let the other person blab on about whatever it is they do. Then excuse yourself politely and move on to meet someone else.

Be clear. Networking is using your creative talents to help others achieve their goals as you cultivate a network of people strategically positioned to support you in your goals... expecting nothing in return! And if a business lead grows from conversation with another networker that is the bonus! Not the intent.

At a networking event what comes first?

1. Small Talk

No serious banter about "your" business. It is get acquainted time. Introduce yourself then ask, "What do you do?" Show an interest in others. Establish eye contact, then raise a non-threatening small-talk topic. The purpose of small talk is to break the ice, build rapport and gain trust. Do you both "click?" Without rapport, there is no foundation to develop a long-term relationship. Offer a firm handshake. Wear a name tag on the right side of your jacket or dress.

"You can make more friends in two months by becoming interested in other people, than you can in two years by trying to get other people interested in you." - Dale Carnegie

Observe and listen. Listening is the heart of communication. Target the person's interests. Be mentally engaged in what the other person is saying. Interact with positive observations and questions about how you might help them. Look for a keyword or phrase that is in some way related to the topic that you would like to discuss with this person. Ask relevant questions and avoid wasting his or her time. Determine what the person believes he or she needs related to you, then link yourself to their needs. Offer to help if you think you can contribute. Never be afraid to take initiative. Be pleasant, respectful and polite.

Avoid any type of sarcasm or negativity. Offer no, "Business is bad" talk. Keep the conversation positive. Insert positive reinforcement into the conversation. Make good eye contact. Be relaxed and confident. Respect their personal space. Easy on the business cards (see #2). Never be afraid to ask for help. Most people are flattered to be asked for assistance, tips and advice.

"Be careful of receiving counsel from unproductive or toxic people-they don't follow their own advice. Healthy people will not join in your sorrow-they will show you a brighter vision!" - Steven Connor

Maintain focus on the one you are talking with. It is rude to be looking over their shoulder to see who else would be your next likely victim. It should only take a few minutes of small talk to help you make the right choice about whether this is someone you want to follow-up with.

"People who listen well are so memorable because they make us feel special when we are face-to-face. These smart and savvy communicators do not allow themselves to be distracted by phones, buzzing text messages or Blackberrys. They don't walk into a party, a meeting or a memorial wearing a Bluetooth. They are "in the moment" not waiting for someone, anyone -- to call, text, IM or twitter in the next moment. And we love them for that." - Susan RoAne

Postpone further discussions if the person wants to get down to business right away and there are others present. Exchanges business cards and set an appointment to consider the matter in greater depth. You must carefully consider who you choose to connect with. For the people you do reject, show respect by offering alternatives. Perhaps someone else in your network could help them.

2. Exchange Business Cards... MAYBE!

I seldom offer my business card to someone I would rather not do business with. If they ask, I will oblige. Make business card exchanges meaningful. Only exchange cards with someone when it will be of benefit to both of you. "Hello, my name is Boring Bobby, have a card" doesn't work.

Demonstrate that you have common sense. Send the appropriate message to others in order to avoid misunderstandings and foster trust. If you want to pursue the relationship say so and follow up. If not say, "Please excuse me, I have enjoyed speaking with you." Smile and move on.

3. Don't butt in!

If you see several people talking and you would like to join them, approach with sensitivity. Stand quietly several feet away for a second or two. If there is a break in the conversation or if someone in the group happens to look your way -- use your good judgment -- and take a step forward and introduce yourself. If that doesn't happen, exit immediately with "excuse me." It should be clear that they choose not to invite anyone else into the conversation.

4. Butt Out!

There is always one Boring Bobby or Boring Betty at every large networking event. These are the people you want to get away from as soon as possible. Say, "I would like to grab a Pepsi. Feel free to mingle with others." Or... offer to introduce them to someone else, then make the introductions and as they begin to chat with each other, politely excuse yourself. People like this are a challenge. Never feel obliged to suffer through their monotony at a networking event.

5. Keep your word!

Follow through on your promises. Never, I repeat, never offer anything unless you plan to follow through.

6. Follow up! - Promptly

Think of creative ways to keep in touch. Thank people for leads, tips and ideas even if their suggestions don't work out; your contacts will appreciate the follow-up. E-mail and a phone call are okay but a face-to-face connection with someone you want to know better is best. Practice appropriate persistence and be sensitive to time constraints.

My guess would be that the biggest percentage of people who attend large networking events have had little, if any, training on how to network correctly. They are not even aware of the simple slip-ups that can cascade into full-blown avoidance by others in the network. They are thinking: "Sell, sell, sell." Wrong!

They mostly see it as an opportunity to collect business leads. By the way, working the room does not mean meeting as many people as you can and collecting the most business cards. A poor approach to networking can have a devastating effect however an effective approach using collaborative etiquette can open countless doors and opportunities.

At a recent networking event I stopped at the name tag table and asked to speak with the person who was hosting the event. The young women behind the table immediately looked around the room, spotted the host and said, "Come with me. I'll introduce you to her." That's class.

Why is effective networking so important? Because networking isn't just a great idea anymore; networking is an essential and long-term component of developing and maintaining long-term business relationships. The basics of effective networking are easy to learn, but as with most professional skills, they must be practiced and perfected in order to be effective.

So... are we clear? Networking is NOT about selling or collecting business cards. It's about building relationships. Always remember, successful networking is based on giving more than you take.

Never assume that those within your network share your religious, political, or social beliefs. It is best to stay away from these topics.

You would be wise to create a 5 to 10 second "elevator speech" for a large event. One that briefly describes what you do. At smaller events you will often be asked to introduce yourself and a 30-second connection (some call it an "elevator speech") would be more appropriate.

If you are unclear about what networking is about get help before you damage your reputation and become someone others avoid when they see you coming. (You know people like that, don't you?) Don't become one of them. Hire a coach. It is important to learn the ropes from someone who knows the ropes.

The proper application of collaborative etiquette in networking will empower you to build and nurture your own network. Make a commitment to put these powerful guidelines into action and you'll be attracting a vast number of new team members and business partners into your network. Put to use the guidelines of collaborative etiquette to your networking opportunities and before long the contacts will be coming to you, instead of the other way around.

Commitment, n.

1 an agreement or pledge to do something in the future; the state or an instance of being obligated or emotionally impelled

The quality of relationships you build in networking are far superior to the quantity of friends you make.

"These lasting, mutually beneficial business relationships begin with projecting an outstanding impression, but are sustained through trust and the investment of time and effort to help others." - Aviva Shiff, co-founder of Spark Training & Coaching Associates

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The network is and why it is important in business?

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When I began my networking journey, I attended any and all networking events as time permitted. Every event was fair game! Today I am much more strategic in my networking endeavors. I discovered which events and organizations gave me the best return on my investment of time as well as how to be an effective, caring networker.

In order to know where to begin you must first understand what networking is and why it is important to grow your business. Networking in its purest form is simply talking to people, making connections and developing rapport to grow our circle of influence. Business networking is essentially the same except that our primary objective in business networking is to help us grow our businesses. For most of us, building a network means meeting people we can do business with or who will do business with us, or refer people who will do business with us, are our ultimate goals.

In fact, some of the best networks are those created by people who own and run their own businesses. When you create valuable networking relationships, you build them on a foundation of mutual trust, sharing knowledge, experiences and resources to help one another grow your businesses by either referring one another or doing business directly with one another.

It works like this: If you do a good job, one customer might tell three to five of her colleagues, family and friends about you. Whereas, when you build a network of say 10 to 20 strong advocates, they may each tell only one person about your, however your "exposure" is now more than doubled - With the right network, the ultimate in "word of mouth" marketing takes place. You promote your network, and your network promotes you.

Have you ever attended a BNI or Le Tip or other form of structured networking groups? Perhaps you are already a member of a similar group. If not, you might consider becoming involved in one to the fastest growing business networking concepts around. These groups invite business professionals to join on an exclusive basis. That means, that if you are a chiropractor and become a member of one of these groups, no other chiropractor will be invited or allowed to join.

These groups have regularly scheduled meetings (anywhere from monthly to weekly) with a list of rules and objectives to which you must abide. In some cases, a minimum number of referrals is required to participate. In others, simply doing business with one or more in the network is all that is asked of he members. However, keep in mind that for this type of networking to be worthwhile for all parties, each must make every effort to do business with other members of the group.

If this form of structured networking isn't for you, there are other options for finding potential networking venues and partners. Here are some ideas to help you on your way to networking success.

a. Develop a joiners mentality. By that I mean, don't just sign up to get our name on a roster. REALLY JOIN. Get involved. Participate in discussions, events and BE VISIBLE. The saying "out of sight, is out of mind," holds true when it comes to networking. I have been involved in groups and decided to take a hiatus from attending for 2 to 3 months (and sometimes more) only to have people come up to me and tell me they forgot the name of my business so they had to find someone else either through a friend or through the local phone book. BUMMER!

b. Attend networking functions. These can include Chambers of Commerce meetings, after hours socials, ad hoc committees and special events task forces.

c. Get involved in a community service group such as Kiwanis, Lions, Jaycees, etc.

d. Volunteer with a non-profit organization, whose mission you are passionate about and believe in. People who have similar passions will want to do business with you.

e. Host events - I started an event called Goddess Gatherings more than 2 years ago in my home. It is an intimate gathering of women (8 max.) who share a common interest and/or wish to expand their own circles. I invite women who do not yet know one another although they may be familiar with their names. These women are women in my circle of influence either directly or indirectly (they are either members of the 22 groups I belong to and attend regularly or they are part of a circle within these groups). I might invite a "surprise" guest who can entertain the women - such as a masseuse or tarot card reader- or feature a business such as a jeweler or make-up artist. This helps make for a memorable evening and the women either start their own Gathering or look forward to being invited to another gathering hosted by either myself of one of the women in attendance.

f. Look for ways to cross-promote with businesses that complement yours. For instance, a spa might join with a health food store or restaurant and promote their products and services for staying healthy. A salon might join a florist to promote weddings or proms and a realtor might join with a mortgage broker to promote a "one-stop" experience for home buyers.

g. Interview others. A great way for me to network is to interview women for projects I am working on. Since most people are flattered when you ask their opinion about something or experiences in life, this has been a great means of increasing my own circle for various reasons. I might interview a woman (or even a man) about an article or book I am writing, or a seminar I am developing. People love to share their stories. I tape the interview (with their permission, of course) and give them a copy afterwards. It helps to have a list of questions ready prior to the interview, however, unless they insist, I don't give them the questions ahead of time. I have done these interviews via phone, email as well as in person. Many of the women have since.

h. Join an online business or social networking community such as MeetUp, Ryze, Max-in-Common, Linkd In, Open BC, to name a few,. These groups have subgroups made up of people with a specific focus and similar interests. Or you can join a non-specific group to gain more knowledge, exposure and contacts.

Make a point of attending one new networking event a month just to "check it out." Make a list of the people you know, the organizations you have heard and read about and the companies who currently do business with you. These are all great resources to tap into to find new venues to network. Get the local newspaper and look at the organizations and businesses hosting events to which the public is invited. Attend them.

The best networking begins with planning and taking action. Being strategic in your planning is important to your ultimate success as an effective, caring networker.

If you are interested in sharing your networking success stories, drop me a note to heidi@speakingwithspirit.com. It would be an honor to interview you. Who knows, your story could be the subject of one of my articles, or you could even write your own.. Looking forward to hearing from you. Here's to your success in building your network.

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Six obstacles and their solutions

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Networking is like so many things in our lives - exercise, eating more fiber and less fat, quitting cigarettes, saving money, writing goals - that we know are not only good for us, but are the keys to success. We know because we've occasionally done them enough to see and feel results, but we didn't keep up with it. Or we've seen our friends doing these things and enjoying great health. Or we've seen the news articles about the studies that prove these things are beneficial. We've even read the books by the experts and celebrities who clearly spell out these actions and habits as the reason for their wealth, health, and happiness.

We know all this, and we know that networking is a vital business development activity and an important life skill, so why don't we do it? Because there are obstacles in the way of our success, some obvious and some so subtle that we don't know they are there. Of the six major OBSTACLES to networking, nearly all of them are created inside our own minds. Therefore, it is simple (but perhaps not easy) to change our thinking and to remove them.

The six reasons why we don't network are:

? Misconceptions

? Dislike

? Having no Purpose

? Not Knowing How

? No time

? Shyness

Misconceptions

Are you holding onto false beliefs about networking that are mostly negative? You think it's just schmoozing, or that it's all about selling, or it's only for outgoing people? Did you try it once and when you didn't get results, or didn't feel comfortable, you decided it wasn't for you?

The basis of any of these fallacies is that you believe it doesn't work or that it won't work for you. This error in thinking that is very easy to disprove. Simply look at the millions of business people who are successful because of the relationships they built through networking. Read books by Dale Carnegie, Harvey Mackay, Andrea Nierenberg, and Keith Ferazzi to be convinced of the value and the principles of networking.

Dislike

Do you dislike networking because you don't feel like selling or being sold to? Do you avoid it because of other people and their poor networking skills? Have you had negative experiences that caused you to have misconceptions about networking?

If you avoid networking because you don't like the way other people do it, you need to radically shift your thinking from annoyance and dislike of these people, to compassion and seeing an opportunity to help them change bad habits. And just like daily life outside of networking, we need to simply deal with those few who don't have good skills and keep searching for the right people to build relationships with. If you've had negative experiences with networking, you need to research your organizations much more thoroughly. We don't eat raw food for the rest of our life because we burned our hand on the stove once. Avoiding networking because of other people is cutting our noses off to spite our faces.

Having No Purpose

Do you see networking as an endless series of pointless cocktail parties full of vapid conversations? Is your contact database not growing or even shrinking as people move away? Do you only network when it's time to change jobs or when business is slow?

If you do not have a strategy and a long-term outlook, you will network based on short-term need, such as losing a job. This can be very unsatisfying because desperation is unattractive. Experienced networkers will avoid your "help me now and I'll forget you later" approach. Harvey Mackay calls it "digging your well before you are thirsty." Your purpose in networking is to build a vibrant, growing, and responsive assortment of relationships you can count on, and who can count on you. The development of mutually beneficial relationships will make every conversation important and purposeful, there will be no more pointless chitchat. Instead, you'll see each time you make contact or converse with someone as another vital but small contribution to the networking structure we are building

Not Knowing How

Do you feel okay with meeting people, but wonder what to do next? Or you are building your contacts, but don't see results from it. Are you unsure what kind of conversation is appropriate if you're not going to sell?

If you lack technique or are unsure how to take networking from the early stages of meeting someone to a deeper relationship that is going to create value for both parties, then you may create in your own mind the perception that networking doesn't work. Or that it's okay for other people who don't have money for advertising, but that it's not necessary for you.

Networking begins with basic social skills such as having conversations that are other-centered. We may feel comfortable in purely social settings like soccer games or birthday parties where we can talk about our children or the happy occasion, but we believe that business networking occasions should be all business. Remember that businesses are run by people, and those people have families, interests, and personal needs. Getting to know someone first is not only perfectly acceptable in the business world, but is the basis of building mutually beneficial relationships.

Once you're comfortable with learning about people for themselves and not as a prospect or sales target, the next step in knowing how to advance the relationship. The most effective and easy way to do this is to give first. Send them information, an invitation or even a referral for business. They will gladly work with you in return.

We sometimes think that we should automatically know how to network just by virtue of being in business, but this is the one topic where there is a gaping hole in our education and training. Financial planning companies are notorious for bringing in their new associates, giving them detailed FINANCIAL training, no networking training, and then sending them out to network one of the most difficult industries there is. The range of skills that are needed in networking include conversation skills, the ability to perceive and fill other people's needs, organization, and a clear process for creating a return on the investment of time. This range of techniques requires study and application, like any complex skill.

No Time to Network

Are you ready to network, but you find you just don't have the time? Do you pencil in networking events, but then have too much work to do and can't leave the office?

There are only two reasons you don't have the time to network. Your life may truly be so complicated with jobs, second jobs, childcare, or elder care that you literally work 16-hour days every single day of the week. But, if you watch one single hour of mindless television a day, you are just making excuses to not network. You don't lack the time; you just don't want to make the time.

Any busy person who discovered a new passion or a fun new hobby has found that it is possible to find the time when you strongly want to do something. Suddenly, your schedule opens up, you find new efficiencies, or you are able to reprioritize. If you're not able to do that with networking, revisit your beliefs and your purpose. The time will almost magically appear if you are clearly focused on the value of networking.

There are also ways to be much more efficient and effective with the time you spend networking. Instead of very general events with a random group of people, take time to research exactly whom you need to add to your network and target your networking time accordingly. A leads group is also a time-efficient way to network because it is focused on giving and receiving referrals. You may even want to create your own networking events and activities. This would be a larger investment of time, but the return is much greater when you are the organizer and host.

If you have a short-term perspective, you will feel that the time invested isn't paying off. If you think you're wasting time, you won't spend it. But if it is a long-term project that will compound, it is much easier to find the time to invest. We so often have to deal with the urgent tasks that aren't important, instead of networking, which is not urgent but very important.

Shyness

Do you feel like you can't be a good networking because you are an introvert? Or do feelings of shyness hold you back from networking? A majority of people in the population report feeling some shyness at different times. These feelings contribute to the misconception that only outgoing people are good at networking. Having no clear purpose and needing to work on our social skills can compound feelings of shyness, which are basically a lack of self-confidence. Preparation and planning can create confidence, which causes us to be successful which make us more confident.

There are also networking events that are better suited for a more introverted person. Large, non-agenda mixer meetings can be difficult for anyone if you are unfamiliar with the group. Use the buddy system and focus on smaller, more personal events to build your confidence.

Conclusion

Think carefully about your excuses for avoiding networking in relation to these six common obstacles. Nearly every one of them is founded in the way we think. Once we've removed these obstacles that come between ourselves and our goal of effective networking, our success is assured. Apply diligence to make sure you're not allowing bad thinking habits and doubt to creep back in. From now on, it's simply a matter of time and consistent effort.

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Network of paralysis-six reasons we are unable to your network

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Are You Paralyzed By the Idea of Networking?

From the people that I talk to; you would think that networking ranks right up there with the other major fears in life: things like public speaking and death. When I talk to friends about networking it is as if I have offended them. They are so put off by the idea that they appear insulted.

Is That You? Ask Yourself These Questions

Are you put off by the idea of networking?
Does the idea of networking paralyze you?
Are you convinced that you are inept or incapable of networking and therefore you can not or will not network.
Are you afraid to talk to new people?
Are you afraid that you will not know what to say or how to start?
Does it scare you that you may get into a conversation that you do not want?
I used to suffer from many of those same fears and, at times, I still do. You know what; those are all legitimate fears - albeit unnecessary.

Networking Paralysis

Here are some of the reasons I believe people become paralyzed when it comes to networking.

Fear of rejection.
Desperate to network.
Failure to follow through.
Poor networking technique.
Thinking that networking is only about asking for something.
Failure to launch.

Fear of Rejection

Many people are adverse to networking simply because they are afraid that when they approach someone to network; they will be turned down.

Many people feel that a synonym for rejection is failure and that is not the case. The reality is that some of the people that you want for connections will turn you down. That, however, is not a failure on your part. We cannot let rejections get us down; because there is always someone else just around the corner to be a connection.

Desperate to network

Many people wait until they need their network before they start building the network and as a result they scare off those with whom they want to network. There is a belief that the only reason people network is to sell themselves or some product. Although much selling occurs, the reality is that networking is the process of getting to know someone and to learn about that person and their business. If through those conversations it is learned that you or a product you have will solve a problem for your new friend let the selling begin. The thing you do not want to do is lead with the sales pitch. Nothing will turn off your prospective networking partner more than that.

Ideally you should be building your network all the time; so you are not and do not have the appearance of being desperate. As you meet people you should be adding them to your network and as you add them lead with the question "What can I do for you?". Networking is first and foremost about giving.

Failure to Follow Through

The failure to follow through is one of the saddest reasons for networking paralysis. Someone provides you with a lead and it just sits there; never acted upon. When you receive a lead you should get on it and make the contact. You should report back to the person that provided the contact and tell them how appreciative you are that they thought of you. You should also keep them apprised of the development of that lead.

Opportunities often come knocking in the form of a lead and we cannot afford to let them wither and die without taking any action. When the reference comes, be prepared and follow through.

Poor Networking Technique

Striking up a conversation with a new networking contact can be a difficult process if you do not know what you are doing. You must have ice breakers that go beyond the traditional "Nice Weather We Are Having". To effectively network you must be able to engage the person in meaningful conversation. Starting with something to the effect of "How do you know the event organizer?" or "What enticed you to come to this event?" Have follow up questions ready to keep the conversation flowing. People like to talk about themselves and they will if you give them the chance.

Thinking That Networking Is Only About Asking for Something

Maybe being asked for something is your past experience or you are so focused on your situation that all you can do is ask is the problem. The reality is that networking is much more than asking for something. It is more about asking what you can do for the other person. How can you help? What do they need? Networking is a two way process and effective networkers realize that. They are out there looking for opportunities to teach and share. They realize that at a time in the future this willingness to give of themselves will come back in rich rewards.

You cannot go into networking simply looking and expecting to receive. It just does not work that way and your initial success will be washed away.

Failure To Launch

Many networking careers never see the light of day because of this fear. This is the networker that is always looking for that one last piece of the puzzle. That last little cog in the wheel. There will always be opportunity to improve on your networking capabilities, but the reality is that until you get out there and try you will never know what it is that you must work on. The failure to launch costs millions of lucrative careers and business opportunities every year. When you get the good idea; you must go with it and start the process moving. There will always be time for refining and perfecting.

The Need To Build Your Network

Expanding your network adds value to both you, the individual, and the rest of your network. Each new connection is an expansion in your sphere of influence and their sphere of influence, it is also an expansion in the sphere of influence for your connections. Your network has tremendous value to the others in your network and that value increases with each new connection.

I talk to successful business people and ask about what led to their success and what role networking played in the process and the answers literally stun me. They will tell me that they are not a networker and that they never have been. Then I will hear the story about how they came to be in their current position and guess what? Even though they were not a networker and even though they were not seeking the role than occupy; someone found them!

Whether they were actively networking or not; their networks are working on their behalf. Why is that? How could a network be working on behalf of someone that has not announced their active interest in looking for a new opportunity?

I am an advocate for networking and I can talk at length about the importance of networking and what networks can do for you and your career. I was not always like that. Making new friends and reaching out to strangers was difficult for me and at times it is still difficult. I can say that I am getting better and each time it becomes a little easier. For some networking comes naturally and for others it is right up there with speaking in front of a large group and death.

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Networking Structures Explained

For many people is that they are only going to buy some wireless equipment and then they are sudden realisation--they have no idea how their network layout is going to work with wireless connection. Well there are a few things you should think about when you decide how you are going to connect to your computer with all that great new wireless gear.

Ad-hoc network s explained.

Ad-hoc network s are the ones your wireless devices to create a more or less on their own--they are also called peer-to-peer network sec.In ad-hoc network every computer network serves as equal ' peers ' with each one sending data to the facility is most often used in place of the real network allows companies, such as file-sharing. You can create ad-hoc wireless network s between computers that have Wi-Fi equipment--Internet access is not required.

These works network using something called "SSID (service set identifier). In fact this name network, decided on a machine that was the first to connect to network (Yes, network consisting of just yourself). Other computers that connect to network can connect simply by being in network name (SSID) THAT they want.

It is powerful. You can put your wireless laptop next to each other, and the two computers you can create a small network for themselves on the fly.Thanks ing works the way wireless network, they keep connection even if you move them--the only thing that will cause the computer to turn off when they are out of range for many people this spells the end of messing with CDs and floppies--they finally you can use your laptop as a portfolio, carrying all from one place to another.

Somewhere with your laptop and automatically included in your wireless network also gives you access to shared resources such as printers. Imagine being able to take your computer somewhere where there is a printer, click Print, assemble, and to carry away again. Ad-hoc network ing makes this a reality.

The access point.

Access points, on the other hand, a way to connect the ad-hoc wireless network to real, wired network.Please note that this network might just be a LAN, or it may be the entire Internet.There is a wireless access point hardware, software, sort, allowing you to connect to a wired network wireless device for example, the Internet connection sharing is the access point software on the Internet, while wireless router is a wired network.If you have wireless access to your Office, most likely, it is provided as a wireless access point to the wired network to give people an opportunity to engage in wireless devices and their connection to the LAN.

Network containing an access point is sometimes referred to as the "infrastructure" network compared to ad-hoc, it's worth to remember, however, that part of the infrastructure network still includes special network between computers--they can still communicate as much as they could before.

If you think about it, you can see the structure of an access point allows you to create a series of s network, all related Internet in this scheme, this is just another wired network. you can connect a wired network to the Internet, connect to a wireless network wired access point network--whatever you want.

The string s network is potentially infinite, s wired network, to break the wireless ones as often as they should in some cases this concept is called lilypad network ing because it allows your computer like a frog, hopping from lilypad lilypad. even if the whole area is covered with water lilypads, frog can be accessed through--and you can make wireless network s work equally.

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Social networking-the truth about social networks for socially encouraged entrepreneurs

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Conversation is natural, for some at least, and social networking should be just as natural but it seems as though we've lost the art of conversation somehow. True, there are those amongst us who prefer a quiet book, a walk alone in the park or a shack in the middle of a wood or high on a mountainside somewhere but most of us would like to think we knew how to network and how to be social wouldn't we?

For others the thought of social networking sends a painful shiver down the spine and if this is sounding a little like you this roadmap should help to point you in the right direction.

I hope you will take something new and valuable from this and add it to your networking know-how to become the social networking superstar you always wanted to be and if centre stage isn't for you, then perhaps a supporting role with damn good backing vocals that people will remember for years to come is more your social networking story..

We define conversation as an informal talking together, and that is exactly what social networking is all about sharing our voices, visions and personalities across the social web. People enjoy sharing what they are doing, reading, watching and offering their opinions, finding out about what others are doing, thinking and feeling as one with a community of like-minded people, in the new way of communicating online.

But many times there is an underlying collective purpose to this sharing. It is a participatory effort. The social aspect reflects that people have something in common, and the networking brings those people and their ideas together. Social networking, because it is made up of two words, can have many meanings, and using this form of communication can only compliment the way you do business and how you build relationships.

Businesses all over the world can have their name spread in a positive or negative way through social networking, depending on how interested people are in the business, the topic and the product or service on offer but don't be fooled, this new media conversation is a powerful marketing toll if tuned and channelled correctly.

This type of networking builds social awareness and potentially, more visitors to a site or location. The social side of networking is an excellent way to stay connected in relationships and build new ones across the world.

Social networking is the new way to inform and to be informed, and its influence is growing every minute like a modern day Bible.

Social media as a whole transcends age, race and religion in a way nothing has ever done before. Teenagers can have much more in common with twenty somethings, thirty somethings, middle agers and even old guys like me these days. They are all, for the most part, using the power of conversation through Web 2.0 sites and cell phones.

The simple truth is that people want to know what other people are doing, and people like to tell others about it. But social networking is not just about finding out that someone just took a shower or finished gardening the yard. It's about setting up a strategy to expand your reach in relationships, business and life in general.

The opportunity to set up social networking links abounds on the world wide web today and yet in many of today's social networking site URL's, there is no longer the "www" of the past, and therefore no websites, or not as we once knew them.

Getting set up on one or many of the networking sites requires you to input content, but becoming a member of a social network is easy and generally free.

Plugging in all your information like name, email and any info and choosing a password all form part of the process of registration and have to occur but most of the larger sites are now connected so it's fairly easy to transfer data from one site to another with a few clicks of the mouse.

After that, you just have to figure out how to navigate around the site itself in order to start to build your network of contacts and friends. Click on all the links, connect with a few friends, post a few messages, and you're on your way to being a social networking superstar.

Once you feel confident, choose more than one site, maybe in different social networking channels to be connected in several different ways and with different groups of people.

So how are people connected and what can it mean for business?

Here's an example of how social networking sites can work for business..

Joe may be looking for a new car, Sue is going to the beach and Dan is searching for a job. If they're all communicating on a common channel such as Facebook, Twitter or LinkedIn, there's a possibility that they can all help each other. Joe has a friend that needs an employee, Sue sells cars, and Dan needs a ride to the beach. Then, Bob comments on the cars Sue is selling, Mike mentions that he works with the company that Joe's friend works for, and so on. Sounds simple but it works.

The networking brings them all together with sites that meet each of their different needs. Now, it's not every day that social networking can make such breakthroughs, but the possibility to connect with others through social networking is very possible with consistent use and knowledge.

Your networking reads and posts can reveal all sorts of new data you might have never encountered before. As a business owner, you can listen in on what your customers are saying about you. As an individual, you can do the same. With both, through social networking you may defend yourself, thank someone for a comment, or remain silent but you are always informed provided you listen!

Some sites connect people from around the world in different ways through shared content such as articles or photos, for a viewer to peruse and comment on.

HubPages, Squidoo and LinkedIn are such sites that are easy to read through and superb communities, as well as potential sources of additional income.

Squidoo features a massive array of topics where people create "lenses," or individual pages of information on particular topics. It's a fun site to visit to get answers to almost any question, and provide a space to influence others through social networking stories, ideas and offerings of well researched content.

HubPages offers advice on many different topics and rates pages with reader input as "Hot," "Best," and "Latest," with photos and videos to round it out. LinkedIn is a more professional site, with a network that goes around the world and represents nearly 200 industries.

These sites can also be a forum for either positive or negative activity and input. A communicator may post on his HubPage that he loves a particular new milkshake at McDonald's, or that he despises it. Depending on the creativity of the post (a clever song, a YouTube event with sound effects, or outrageous writing, graphics and photos), it can be widely read all over the world, impacting millions of potential buyers on a social networking platform, or it can be a "dud" with only ten viewers. This social networking voting process can be valuable to a business, or a challenging encounter. The handling of the particular case is what matters, and there's plenty of advice out there on social networking sites on how to deal with it.

But staying on one "channel" when social marketing doesn't have to be your end all. You go to Facebook to post and read up on the social activities of all your networking friends. The question is, will you connect with more than one site? I'd say you will. You'll see a connection to a group of photos on Flickr, a photo social networking site, so you link to it. Or, a YouTube connection is sent to you by a buddy on Twitter and you pursue that. Many of the sites are interlinked and a part of the social networking strategy that good marketers have in place is to cross-reference targeted content across these different social networking sites.

It is all interrelated, this thing we call social networking business, and when you want to pursue it, you can go deep, spending hours reading and posting, or you can limit yourself to a set amount of timeeach day. Either way, learn how to tame it or it will drag you off into the jungle never to be seen again.

The beauty of social networking is that you can get as close to people or stay as far away as you want or need to so don't hit the panivc button if the threat of social networking activity is looming and you're simply not the social type. You can be an observer only, scrolling through masses of text on various Web 2.0 sites, or commenting and participating as a social person who likes networking with those from around the world.

There are similarities in social marketing media and traditional media such as radio, television and print. Both are evolving in technique and delivery. Both have various channels with which to communicate. The notable difference between social networking media and traditional media is that with social networking, the audience plays a much bigger part in what is portrayed. There is still the factor of "truth," as a reporter may show a particular slant that is not completely true in traditional media, and a post on a social networking site may not be completely true either. It can be an outright lie, in fact. But the difference is, with social media, this will quickly be exposed by the people who use the site, as the social networking reader may make his own opinions and then comment and input on the topic him or herself and others in their network will follow.

There is not necessarily an "overlord," a "commander-in-chief" or a designated leader in social marketing, which is a positive and interesting way to look at it. You'd like to participate, go ahead. State your case. Social marketing is most effectively used with participation and influence and not through controls (although some sites are designated as "family friendly" and lewd and rude content are discouraged).

Make your comments and voice your compliments or concerns in a way that is natural and honest and people will start to trust you and value your input. Social networking is there for the creator and for the commentator. If and when you are passionate about a topic, create your own hub, blog or video. In addition to the social networking sites mentioned here, there are many others, on a wide variety of topics.

What is the goal? You might ask. Social marketing is not about the content itself sometimes, but a way to get connected and to observe the results of the conversations themselves. These various social networking strategies and activities are weaved together to use as business tools and entertainment. It allows people involved in Web 2.0 networking the capacity to become not only content readers, but also, if they wish, content creators and publishers.

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